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ONFILM Volume 3 No 4, 30 June 1986
By Merrill Coke

LOW BUDGET HIGH PROFILE

ONFILM: The New Zealand Motion Picture Industry Magazine, Profile Low Budget High Profile pp 17-18 (Volume 3 No 4, 30 June 1986, Wellington).

Gaylene Preston has recently been in Paris, where Mr Wrong featured in the Filmes de Femmes festival at Creteil. She talks to Merrill Coke.

When Gaylene Preston and Robin Laing first decided to do Mr Wrong they set out to make a film that cost X amount of money and in three years would return X amount of money, so that it would balance the books. They expected that their lowbudget feature would have a commercial theatric release in New Zealand and would show on television in most other places. In fact the reverse has been true, Preston says.

“We didn’t get a commercial release in this country, we had to go independent. We ended up in the equivalent of the New Zealand art houses and overseas we’re getting a more middle ground commercial treatment. We’ve sold theatric – United States, West Germany, Britain (which is also tied in with a BBC deal), India, Spain, Sweden, Denmark, Finland, Norway and France. Also we’ve been invited into an Italian festival or two.”

The film was nominated for eight categories in the National Mutual Gofta Awards – including best film, best director and best female performance (Heather Bolton as Meg). Plus it was voted second most popular film at the recent festival of women’s films at Creteil, France. As Preston says, not bad for a little film that only has to return $650,000. “When I say $650,000 that’s not our production budget, that’s our entire budget. That includes sales, marketing, legal and financing everything. That is the total amount that the film cost before it starts to return money.”

Preston and Laing decided to make a feature in 1983, when they were both at Cannes. They based their budget on the return that could be expected from “your average New Zealand film that wasn’t selling great”. Hence Mr Wrong. Preston explains: “One main character, shot within two miles of home … cheap, cheap, cheap.”

Having accepted the financial restrictions, Preston and Laing then said the film idea was not going to be messed with, they were not going to compromise one scrap. “In Mr Wrong we flew a few flags,” Preston says. “They were quiet little flags I suppose, but we were saying first of all ‘I don’t reckon that just because you’re making a genre film it has to follow the formula and if it doesn’t follow the formula, it won’t sell internationally’. And that’s quite a big challenge. Secondly, we can be terribly culturally specific within the genre – we can define New Zealandisms; thirdly, we don’t have to play all those silly games about putting ‘glamour’ into our movies and we don’t have to be sexist or racist in terms of the way we go about it. We can do it on our own ground and still sell internationally.”

They are very happy, Preston says, because Mr Wrong has proved all of those things can be true. Not that it’s an easy film to distribute, because it breaks so many rules. The film got “locked out” of Kerridge and Amalgamated and Preston and Laing are still pushing it centre by centre. (The clips shown on television in conjunction with the Gofta Awards, are “brilliant” for them.) In fact the Napier release delayed Preston’s trip to the Creteil festive, held in April.

“There was this feeling that the French wanted me to be present at Creteil and I got this telegram saying ‘Good news’, basically telling me I had to drop everything and go to France. Robin took the first message and said ‘Oh, she can’t, she’s got to go to Napier’, which was quite true. We took the 16mm print of Mr Wrong to the Napier art gallery for the weekend and that whole thing rested on me being present for opening night.” (Mr Wrong did fantastic business in Napier – after all costs had been deducted the producers returned as much from a weekend in Napier as from their first week in Auckland and one weekend turned into two.)

So Preston went to Creteil after Napier. She leapt on to a plane, wearing her New Zealand nuclear-free badge, and arrived in Paris 36 hours later severely jetlagged. “And you can’t imagine how frustrated I was … here’s this big building full of really interesting women, a few men – probably 20 percent of the audience were male – and after every film there was a big discussion about the film … couldn’t understand a word of it.”

Preston says any film in the world that has been made by a woman is eligible for the Creteil festival. The organisers, employed fulltime by the French Ministry of Culture, had about 500 films submitted to them last year. Nine features were actually selected for the festival, so the fact that Mr Wrong was on the programme was quite something.

“Being laconic New Zealanders, our film is selected for a festival and we say ‘Oh God, where’s the print, it’s going to cost money’. In fact I got over there to find the people there were taking it very seriously and there were rather a lot of them.” Preston can’t really talk properly about the festival as a whole – jetlag combined with talkie, relationship films in languages she didn’t understand (the sub-titles on the other European films were in French), sent her to sleep. “I got jetlagged and I missed it, is the short answer to the festival in terms of seeing the films.”

Mr Wrong was definitely the odd-ball film at Creteil, unlike anything else that was there. After seeing it, a Screen magazine critic who’d sat through a week and a half of the recent Films de Fantastique festival, said Mr Wrong was much more fantastic than the prosthetic, concrete thrillers she’d been watching.

Preston was supplied with a translator for the after-film discussion, because all the directors had to talk after their films. “The audience comes out and they want answers. It’s serious stuff.” The Screen critic was convinced Preston had read Edgar Allan Poe and Katherine Mansfield. “When someone says that to you, they have a whole thesis of questions they are going to ask you. And I had to say ‘Look I’m sorry I’ve never read any Katherine Mansfield or Edgar Allan Poe. I’ve always meant to and I’m sure one day I will.’ You feel a bit of a ning-nong, you sort of feel as though you should have. And the other problem was that they didn’t believe me, they just decided I had to have, because they had, and they’d probably come up with this really good theory about the fusion of Edgar Allan Poe and Katherine Mansfield in a New Zealand thriller.”

But the overall reaction was wonderful, Preston says. Mr Wrong did not have good screening times at the festival, yet was voted second best film in two competition categories. A man came up to Preston after the screening of her film and said “I’m sorry, my English is so bad, but, how do you say, I want to distribute your film in France.” “I said ‘Yes, I can understand that’. As far as I know we were the only film that walked out of there with very definite interest from a distributor for theatric distribution.” Preston explains that, like America, it would be a small release. “Starting it and letting it build on its own way.”

From Creteil she went to New York, where the film opened at the beginning of May in a small cinema in Greenwich Village. She reckons it’s skin of the teeth territory whether Mr Wrong, or Dark of the Night as it’s called there, manages to last very long in New York. Distributors Castle Hill decided that as it was a small film they would open it small and if it would grow, it would grow. “That’s not a bad strategy but once you’re in a big place like New York you realise that every week there will be 10 to 12 films that will open under the same circumstances. It’s just a bit of luck and hope. Our hope is we can stay on in that cinema long enough to build the kind of support you need to build.”

Although Preston and Laing originally thought the alternative American title was brilliant – “I think we just thought it was great because it was so damned corny, and we’d been living with this thing ‘Mr Wrong’ for so long” – Preston now thinks it might have been better to stick with the original. “Because it’s memorable and the real problem with any American release is to create a profile. I found that people would talk to me about the film and I never came across a single person that could remember the title Dark of the Night. Everybody laughed when you said ‘Mr Wrong’ and remembered it.”

The film has definitely got its followers in America, Preston says. American film critic Judith Crist, described it as a “dandy little thriller marked by excellent performances”. Crist was guest speaker at a three-day conference on film criticism, and the film she chose to show was Mr Wrong. Two women from Village Voice congratulated Preston on making the first feminist thriller. “I said ‘I haven’t actually, there’s another one that was made before this called Trial Run.” Mr Wrong got two bunnies from Playboy’s reviewer, the same number as Out of Africa and The Color Purple. Nor is Preston complaining if the film doesn’t last in New York: “We’re very happy, we’re in bonus territory. I went to the pub the other night and this very large man, that I’d never met in my life, came up to me and towered over me and said menacingly: ‘Mrs Wrong.’ I said ‘Yup’ and he thrust this huge paw at me and said ‘Thanks.’ When you get that occasionally that’s great.”

Preston and Laing are planning to embark on another feature. When? “Seen any money lately?” Preston quips. But when she’s being serious she says they are taking six to nine months to work on four or five ideas. “We’re still going to keep on making our films one at a time and slowly, but we want to put a bit of energy into seeding some ideas – to try and define a really good foundation of films so that in the future we can make them. It’s a 10-year plan really.” All are ideas they are passionately interested in doing, Preston says, but they want to have a range of budgets in there. “So we’ll have a low budget film. I don’t know if we’ll ever be able to do a $650,000 one again because it takes 10 years off your life, but being the low budget queens, we’re going to stick with that philosophy. There are other ideas which are considerably higher budget ideas and there’s one that we’re terribly excited about that will involve…I mean it needs input from overseas to make it work anyway. But they’re all long term.”

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